The founders
The idea of artes motus was born from Marc Svojanovsky, himself a passionate golfer. He was missing a suitable range of cool functional clothing that combined a modern look with product innovation and first-class materials. Marc has the know-how of more than 30 years of his career in the sportswear industry. After working for international premium and luxury brands, including as head of product and sales, the fashion professional was keen to finally start his own brand.
At Marc's side as co-founder is his long-time companion Dieter Jacobfeuerborn, also a well-known expert in the fashion industry and an experienced strategist within the fashion industry.
Art & Engineering
artes motus [in Latin ' the arts of movement '] has set itself the goal of taking golf fashion to a new level by combining "art" and "engineering". The perfect golf swing, the perfect movement, the aesthetics of golf: all of this is reflected in the designs of artes motus and is therefore aimed at all ambitious golfers.
The mirrored 'a'
Our brand themes 'Art' and 'Engineering' are also reflected in our logo: The mirrored 'a' represents the stylized form of the first letter of our brand name 'artes', while the lines symbolize the head of a golf club. With this minimalist yet subtle design language, the mirrored 'a' is based on the aesthetics of golf and the perfection of the completed swing.