The founders
The idea of artes motus was born from Marc Svojanovsky, himself a passionate golfer. He was missing a suitable range of cool functional clothing that combined a modern look with product innovation and first-class materials. Marc has the know-how of more than 30 years of his career in the sportswear industry. After working for international premium and luxury brands, including as head of product and sales, the fashion professional was keen to finally start his own brand.
At Marc's side as co-founder is his long-time companion Dieter Jacobfeuerborn, also a well-known expert in the fashion industry and an experienced strategist within the fashion industry.
Art of Motion
artes motus [in Latin ' the arts of movement '] designs golfwear starting from the swing. Every detail follows movement, enhancing control and precision – for players who value focus, performance, and design.
The mirrored 'a'
Our brand theme 'Art of Motion' is also reflected in our logo: The mirrored 'a' represents the stylized form of the first letter of our brand name 'artes', while the lines symbolize the head of a golf club. With this minimalist yet subtle design language, the mirrored 'a' is based on the aesthetics of golf and the perfection of the completed swing.